Are You Picking the Wrong Product? 78% of People Are — Here’s How to Stop Losing Sales ?

✅ Let’s Be Real

More than 78% of customers end up buying the wrong product — and guess what? It’s not always their mistake. The majority of e-commerce brands are too busy selling products to sell solutions.

🚫 The Problem:

Uncertain customers don’t purchase — or worse, purchase the incorrect item, return it, give it a bad review, and never return.

✅ The Fix:

Intelligent selling begins with intelligent direction.

Here’s how you end bleeding sales and begin building trust:

🔹 Clarity Over Clutter

Keep your product descriptions so plain your grandma could get it. Break out the jargon – speak benefits, not features.

🔹 Recommendation Engine

Show them what’s best for them, not what’s trendy. Think “personal shopper,” not “sales robot.”

🔹 Use “Why This?” Sections

Put a brief line below each product:
Why this is ideal for you if…
It makes the shopping experience more human.

🔹 Comparison Charts = Conversion Boosters

Assist customers in comparing like products at a glance. Nobody opens 10 tabs.

🔹 Honest Reviews (With a Twist)

Don’t display 5-stars alone. Display actual use-cases:
“I purchased this for everyday office use — ideal size for my laptop and lunch.”

💡 Brand Takeaway:

“Your product isn’t the hero — your customer is.”
Sell them the proper product, and you sell them trust.
And trust? That’s the shortcut to more sales, less returns, and brand loyalty on cruise control.